El Amir is endorsed by:

El Amir is one of the most outstanding and amazing soloists and flamenco guitar concertinos of nowadays flamenco and music scene. For his tours, concerts and recordings he uses Knobloch strings. El Amir is always searching for big, balanced, perfect and high quality sound with an enormous amount of dynamics. With Knobloch strings he feels more secure on stage and at the same time the strings provide perfect tuning and a very slow wear and tear. The touch is impecable and very pleasant for the fingers. El Amir is endorsed by Knobloch and represents the brand worldwide.


Carlos Juan is one of the best techs for acoustic amplification and pickup systems. El Amir met him some years ago and was fascinated by the sound of his gear and decided to work together and install his system into one of his guitars. Since then he uses on stage Carlos Juan Amplification.

Carlos Juan brand is widely recognized as one of the premier authorities in Guitar Business. The Carlos brand is world-famous for its performance, accuracy, highest satisfying quality and reliability. The Carlos pickup is a status symbol – the Rolls Royce of all acoustic guitar pickups.

Carlos Juan (born 1956) a native Puertorican has been a professional guitarist in late 70-es through 80-es before opening his guitar shop in Stuttgart in 1990. Carlos own brand of guitar amplifiers and pickups, originally designed for his own concerts, have received the highest ratings possible from both today’s top-of-line guitarists and from the trade-press and have gained a reputation for being “the most natural and musical guitar amplification” available on today’s market.

Carlos Juan´s reference list is long and impressive. Names such as George Benson, Pat Metheny, John McLaughlin, Vicente Amigo, Badi Assad, Carlos Santana, Larry Coryell, Gary Moore, Charlie Byrd, Eric Clapton, Billy Gibbons, Bucky Pizzarelli, Babik Reinhardt, Al Di Meola and many others along with Amir John Haddad – El Amir.

Carlos Amplification is nominated three times for INNOVATION AWARD (2009, 2010,2013) held by German Innovation award IT in Consumer Electronics, an initiative for the German Middle Market (Mittelstand), chaired by the Federal Ministry of Economy and Technology.


“Have known Jose Salinas for more than twenty years now and I have shared the stage with him on many tours. I first met him as a flamenco singer. His father is an artistic carpenter and from there comes his love for wood. I was with Jose on the day he decided to become a flamenco guitar luthier. That was some years back in Minneapolis during a tour and I encouraged him to do so. I have always been able to share and see his evolution very closely  and after some years had passed I recognized a huge improvement in his guitars. I always had dreamt about a project where I would have my own guitar and it was then when I decided to propose him to build me a signature guitar model called “Model El Amir” based on the features, measures and shapes I liked and that suited my playing. He gladly accepted the idea and we started this beautiful project together. We began to research more about each aspect and detail of the flamenco guitar very accurately and began our journey. We tried different wood combinations and we now can proudly present the “El Amir Signature Model”. I am very happy to have this dream come true and you will be seeing me playing my signature model on stage.”

José Salinas was born in Almería in 1974. Son of one of the best cabinetmakers of his city, he grows in an environment surrounded by wood and crafts and at the age of 16 he starts working in his father’s workshop where he learns the craft with him for more than seven years.

This passion for craftsmanship and wood, together with his profession as a flamenco singer, arouses interest in the construction of the Spanish guitar.

In 2014, he began his career as a guitar maker, uniting his two great passions, music and wood.

In the world of luthería he has been able to share knowledge with great guitar makers, especially with Andy Marvi, Javier Castaño, Alfredo Mate, Arcadio Marin, from whom he learned great secrets of this beautiful craft and to which he is very grateful.


'El Amir' Guitar Model