Carlos Juan brand is widely recognized as one of the premier authorities in Guitar Business. The Carlos brand is world-famous for its performance, accuracy, highest satisfying quality and reliability. The Carlos pickup is a status symbol – the Rolls Royce of all acoustic guitar pickups.

Carlos Juan (born 1956) a native Puertorican has been a professional guitarist in late 70-es through 80-es before opening his guitar shop in Stuttgart in 1990. Carlos own brand of guitar amplifiers and pickups, originally designed for his own concerts, have received the highest ratings possible from both today’s top-of-line guitarists and from the trade-press and have gained a reputation for being “the most natural and musical guitar amplification” available on today’s market.

Carlos Juan´s reference list is long and impressive. Names such as George Benson, Pat Metheny, John McLaughlin, Vicente Amigo, Badi Assad, Carlos Santana, Larry Coryell, Gary Moore, Charlie Byrd, Eric Clapton, Billy Gibbons, Bucky Pizzarelli, Babik Reinhardt, Al Di Meola and many others along with Amir John Haddad – El Amir.

Carlos Amplification is nominated three times for INNOVATION AWARD (2009, 2010,2013) held by German Innovation award IT in Consumer Electronics, an initiative for the German Middle Market (Mittelstand), chaired by the Federal Ministry of Economy and Technology.

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